Victoria’s Secret did it with “Pink,” and now Lululemon has Ivivva Athletica, the gateway to a grown-up brand .
Ivivva (1351 W. Roscoe St., Chicago, 773-472-6191) opened a Chicago showroom in the Southport corridor for active girls aged 4 to 14, with colorful and fun yoga pants and activewear for gymnasts, ice skaters, dancers, or those who just want to look really good laying around. Hours are Thursday and Friday from 2 p.m. to 6 p.m., Saturdays from 10 a.m. to 5 p.m., and Sunday from 11 a.m. to 5 p.m.
Undeniably adorable, be forewarned that it’s spendy to be so active casual. See a preview below.
Activity racer, $35
Get down crop pant, $55
Routine jacket, $78
Dance mania dress, $58